Level Educational Branding
Level is a non-profit organization that gives middle and upper-class young adults the resources to make a change in their community to reduce global wealth inequality. With the mission to inspire future generations to find solutions that will promote positive and sustainable change.
While creating the brand my goal was to appeal to upper-class young adults by using gold and black ultimately giving Level a high end feel to draw my audience in. The high-end look and feel is meant to juxtapose the actual topic of economic inequality.
![mock up [Recovered].png](https://images.squarespace-cdn.com/content/v1/5e287d7b2a2483605ed5e495/1586306938155-AK08U4N13T16PTHN6AN4/mock+up+%5BRecovered%5D.png)
Level App
Level created an app to help people make giving back a lifestyle and not just a once a year good deed. There is more to this app then donating, watching videos, and earning points. The app is intended to help you connect with other users, empathize with people who are facing economic hardship, and to help continue your overall growth as a person.
Level’s Website
The website is meant to provide an informational platform where Level frequently posts updates on upcoming events. The website not only keeps you up to date but teaches you about the hardships that other people may be facing in the cities Level visits on their keep the change campaign.
Level’s Legacy
When you join Level we would send an accordion-folded guide/journal that is small enough to fit in your jacket pocket or purse. This product serves two purposes for our audience: The one side acts as a guide to walk the user through each level and stage.
Keep the Change
We decided to create a campaign where Level travels across America for a year to 12 of the most impoverished cities with a gigantic piggy bank. After participating in the Keep the Change event you will receive a gold coin as a thank you for participating.
