Health Union Marketing
Meaningful patient engagement occurs every day in Health Union’s growing portfolio of condition-specific online health communities. Millions of people impacted by these conditions who seek information receive support and validation while connecting with others on our site. As a Production Designer at Health Union, my role was aligned heavily with the marketing and advertising team cultivating ways to engage Health Union’s customers. By doing so I have had a personal hand creating new pages for their website, email campaigns, social media posts, editorial imagery for blogs, webinar presentations, and marketing the Social Health Awards.
Email Campaigns
Through captivating visuals and thoughtfully crafted messaging, I have had the unique opportunity to unveil the power of patient-driven data. From eye-catching infographics that showcase the vast potential of personalized healthcare insights to dynamic digital illustrations that bring Health Union’s unique social health POV to life, my designs serve as a gateway into a world where informed patient advocacy drives industry progress.
While creating social media posts I aim to captivate the attention of our B2B customers by using bold typography, modern colors, and stand-out imagery to highlight the full potential of utilizing patient advocacy. I collaborate closely with our marketing team to design digital imagery that amplifies the voices of patients and revolutionizes the healthcare landscape.
Social Media Campaigns
Website Design
While working at Health Union we have conducted several initiatives to optimize and streamline the user experience of our website hosted on WordPress. These initiatives have had a direct result in client acquisition and creating a broader sense of brand awareness for company initiatives. I aim to create website designs that are visually compelling, yet approachable and inclusive.
Visual Story-Telling
In this era of information overload, I recognize the importance of transforming complex data into visually engaging graphics that captivate audiences and drive meaningful solutions. From charts and graphs to infographics I carefully select the most appropriate format to convey the information effectively. I pay attention to color choices, typography, and layout to ensure clarity and enhance visual appeal.
The social health network works as an information hub for patients living with chronic conditions. SHN served as a place for advocates to learn, connect, participate in campaigns, and overall be apart of the health care conversation. While working along side Colleen Kochanasz we created content for B2B marketing campaigns via email and social channels. It was important to keep the nuances of Health Union branding while also keeping the Social Health Network branding fresh, fun, and patient forward.
