Aspire is a Pharmaceutical brand identity intended to help people over the age of 60 better cope with depression. Aspire focuses on empowering the user to understand their value and influence on the world around them. In order to do this Aspire partnered with 3 companies: The Children’s Hospital of Philadelphia, Rehabs of America, and the Veterans Association. Aspire helps facilitate a connection between the users taking the medication and the patient by offering an opportunity to send advice on post-cards to those in need.